{"product_id":"ethical-tribing-connecting-the-next-generation-to-israel-in-the-digital-era-9781959840343","title":"Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era","description":"\u003cp\u003e\u003cstrong\u003eDiscover the Fastest and Most Effective Way to Inspire the Next Generation About Israel in the Digital Age - and Why it is an Essential Key To Securing the Future of the Jewish People\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat if everyone's social media feeds were exploding about Israel - but for all the \u003cem\u003eright\u003c\/em\u003e reasons?\u003c\/li\u003e\n\u003cli\u003eWhat if your kids were able to walk around campus \u003cem\u003ewithout\u003c\/em\u003e having to hide their Jewish identity or support for Israel?\u003c\/li\u003e\n\u003cli\u003eWhat if there was a way to tell Israel's story that really resonated with young Jews \u003cem\u003eand\u003c\/em\u003e non-Jews alike?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eImagine how this would change your life, your community, your world!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eEthical TribingTM: Connecting the Next Generation to Israel in the Digital Era\u003c\/em\u003e, authors Joanna Landau and Michael Golden guide you through the actual steps needed to successfully counter one of the greatest threats facing the Jewish people today: a Next Generation that is less and less connected to both Israel and their own Jewish identity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhether you're a devoted advocate for Israel, a Jewish community leader, or just a concerned parent or grandparent, this book is for you.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eJoanna Landau is a globally recognized specialist in country branding and influencer marketing. Over a decade ago she founded Vibe Israel, a Tel-Aviv based nonprofit that has successfully generated more than a billion positive mentions about Israel on social media. Michael Golden is an American bestselling author and national award-winning journalist. A social change-maker in the field of community college education who has also worked for the Anti-Defamation League, he serves as a member of Vibe Israel's Global Advisory Board.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn \u003cem\u003eEthical Tribing\u003c\/em\u003e, you will learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to get inside your kids' shoes and see the world \u003cem\u003ethrough their eyes\u003c\/em\u003e, so that you finally understand how to relate to their life experience and respond better to their concerns\u003c\/li\u003e\n\u003cli\u003eWhy it will take 3 paradigm shifts in how we think in order to effect real change in the way the Next Generation perceives and engages with Israel\u003c\/li\u003e\n\u003cli\u003eHow social media is so much more than just another communication platform - and what you must do to leverage it for Israel and the Jewish People's benefit\u003c\/li\u003e\n\u003cli\u003eThe 4 steps to shift young people from being \u003cem\u003eindifferent\u003c\/em\u003e about Israel to becoming dedicated \u003cem\u003eadvocates\u003c\/em\u003e for it\u003c\/li\u003e\n\u003cli\u003eThe secret benefits of investing your energy into \u003cem\u003epositively\u003c\/em\u003e promoting Israel amongst those willing to listen, rather than focusing all your efforts on trying to sway the naysayers (usually without success)\u003c\/li\u003e\n\u003cli\u003e6 tried-and-tested tactics, making up the acronym R.E.S.P.C.T., to dramatically transform the way young people think and feel about Israel\u003c\/li\u003e\n\u003cli\u003eThe 3 core narratives of Israel's story that are proven to appeal highly to young people - Jewish \u003cem\u003eand\u003c\/em\u003e non-Jewish - and the one sentence that pulls the story together in such a way that keeps them coming back for more\u003c\/li\u003e\n\u003cli\u003eWhy social media is the \u003cem\u003eleast\u003c\/em\u003e effective platform to successfully advocate for Israel when the situation on the ground flares up...\u003c\/li\u003e\n\u003cli\u003e...And the 3 surprisingly counterintuitive steps for how to behave differently the next time it does in order to achieve dramatically better results for you personally, and for the Jewish People collectively\u003c\/li\u003e\n\u003cli\u003eReal-life examples and case studies of the tactics and methods other countries use to successfully engage relevant audiences, and how Israel can use the very same tactics to its immediate benefit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Best Seller Publishing, LLC","offers":[{"title":"Default Title","offer_id":50393439437074,"sku":"9781959840343","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_488dcfba-5202-48f0-94ce-9bc5fa3cc913.jpg?v=1728988776","url":"https:\/\/surprise-castle.myshopify.com\/products\/ethical-tribing-connecting-the-next-generation-to-israel-in-the-digital-era-9781959840343","provider":"Surprise Castle","version":"1.0","type":"link"}