{"product_id":"essentials-of-intellectual-property-law-economics-and-strategy-9780470888506","title":"Essentials of Intellectual Property: Law, Economics, and Strategy","description":"\u003cp\u003e\u003cb\u003eThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the \u003ci\u003eSecond Edition\u003c\/i\u003e of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works\u003c\/li\u003e \u003cli\u003eCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence\u003c\/li\u003e \u003cli\u003eOffers an introduction to IP licensing and enforcement\u003c\/li\u003e \u003cli\u003eNow features discussion of critical precedent-setting recent IP cases and proposed patent reform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eALEXANDER I. POLTORAK\u003c\/b\u003e is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL J. LERNER\u003c\/b\u003e is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored \u003ci\u003eEssentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy \u0026amp; Management, and Managing Intellectual Property.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50324765868306,"sku":"9780470888506","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f3d30b09-f7cc-4783-9efd-98a391ab9cb4.jpg?v=1727673244","url":"https:\/\/surprise-castle.myshopify.com\/products\/essentials-of-intellectual-property-law-economics-and-strategy-9780470888506","provider":"Surprise Castle","version":"1.0","type":"link"}