{"product_id":"espresso-starting-and-running-your-own-coffee-business-9780471121381","title":"Espresso! Starting and Running Your Own Coffee Business","description":"An A-to-Z guide to making it in your own specialty coffee business! \u003cp\u003e\u003c\/p\u003eExpert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to: \u003cbr\u003e* Get started in business for as little as $15,000 \u003cbr\u003e* Secure the optimum location \u003cbr\u003e* Get the financing that best suits your goals \u003cbr\u003e* Buy, use, and maintain equipment \u003cbr\u003e* Find and deal with suppliers \u003cbr\u003e* Market your espresso business with little or no capital \u003cbr\u003e* Brew delicious, high-quality coffee drinks that keep customers coming back for more \u003cbr\u003e* Hire and manage personnel \u003cbr\u003e* And much more \u003cp\u003e\u003c\/p\u003eEspresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJOE MONAGHAN is National Sales Manager for Espresso Specialists, Inc. He has also operated several espresso carts in Seattle, Washington. \u003cbr\u003eJULIE SHELDON HUFFAKER is a freelance writer specializing in coffee-industry subjects. Her background includes working with Starbuck's Coffee Company on public relations and retail training.\u003cbr\u003e","brand":"Houghton Mifflin","offers":[{"title":"Default Title","offer_id":50460300181778,"sku":"9780471121381","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cf434dce-c11e-4611-a285-6e9c5e71729d.jpg?v=1730036490","url":"https:\/\/surprise-castle.myshopify.com\/products\/espresso-starting-and-running-your-own-coffee-business-9780471121381","provider":"Surprise Castle","version":"1.0","type":"link"}