{"product_id":"espn-the-company-the-story-and-lessons-behind-the-most-fanatical-brand-in-sports-9780470542118","title":"ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports","description":"\u003cp\u003eA fascinating look at ESPN and its success as a brand\u003c\/p\u003e \u003cp\u003e\u003ci\u003eESPN The Company\u003c\/i\u003e reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.\u003c\/p\u003e \u003cp\u003eESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. \u003ci\u003eESPN The Company\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the dedication to excellence that makes ESPN the \"Worldwide Leader in Sports\"\u003c\/li\u003e \u003cli\u003eReveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in\u003c\/li\u003e \u003cli\u003eShares the lessons learned at ESPN about launching and growing a wildly successful enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and informative, this entertaining guide reveals how \u003ci\u003eany\u003c\/i\u003e company can benefit by embracing the best practices of ESPN.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnthony F. Smith\u003c\/b\u003e is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world. He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared in several publications, including \u003ci\u003eBusinessWeek, the Economist\u003c\/i\u003e, and \u003ci\u003eInvestor's Business Daily\u003c\/i\u003e, and he is the author of the critically acclaimed book \u003ci\u003eThe Taboos of Leadership\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKeith Hollihan\u003c\/b\u003e is a writer who has collaborated with Smith and many other top business and leadership experts on books and articles covering a wide range of issues that leaders face today. He is the coauthor of the bestseller \u003ci\u003eEverybody Wins\u003c\/i\u003e and \u003ci\u003eThe End of Energy Obesity\u003c\/i\u003e, both published by Wiley.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50412429279506,"sku":"9780470542118","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d45c915c-425e-42e7-86d7-243b063134f2.jpg?v=1729314598","url":"https:\/\/surprise-castle.myshopify.com\/products\/espn-the-company-the-story-and-lessons-behind-the-most-fanatical-brand-in-sports-9780470542118","provider":"Surprise Castle","version":"1.0","type":"link"}