{"product_id":"escaping-the-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-9780071545839","title":"Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit","description":"\u003cp\u003e\u003cb\u003eFrom the creators of \u003ci\u003eSPIN Selling(R)\u003c\/i\u003e--a groundbreaking strategy for selling at a premium price every time.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDo you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today?\u003c\/p\u003e\u003cp\u003eGreat products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don't do something radically different soon, you will become unnecessary to customers.\u003c\/p\u003e\u003cp\u003eIntegrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of \u003ci\u003eSPIN Selling(R)\u003c\/i\u003e, brings you \u003ci\u003eEscaping the Price-Driven Sale\u003c\/i\u003e. This book builds on Huthwaite's history of providing groundbreaking concepts with straightforward guidance for execution.\u003c\/p\u003e\u003cp\u003eSellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEscaping the Price-Driven Sale\u003c\/i\u003e reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere.\u003c\/p\u003e\u003cp\u003eIn this book you will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e The tectonic shift in today's market that has irrevocably changed the nature of consultative selling\u003c\/li\u003e\n\u003cli\u003eFour strategies for selling at a premium--even in acommoditized market\u003c\/li\u003e\n\u003cli\u003eHow to create lasting behavior change, individually andorganizationally, to succeed in today's marketplace\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTom Snyder\u003c\/b\u003e is Huthwaite's SVP of Strategy and Business Development. Tom advises thousands of sales decisionmakers each year on topics such as consultative selling in major sales organizations, creating client value, and innovative ways to strengthen competitive differentiation in an increasingly crowded marketplace. Tom is a sought-after speaker and was recently named one of the Top 100 Most Influential Sales Leaders.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eKevin Kearns\u003c\/b\u003e is CEO of Huthwaite, Inc. He has reinvented Huthwaite to focus on client results while at the same time achieving record growth. Kevin advises Fortune 500 executives, leads discussions on pressing business issues with company leadership, and is frequently quoted in leading business journals throughout the world.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318051508498,"sku":"9780071545839","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_98b90f60-0d72-46a7-9e71-c6655cc537a9.jpg?v=1727546638","url":"https:\/\/surprise-castle.myshopify.com\/products\/escaping-the-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-9780071545839","provider":"Surprise Castle","version":"1.0","type":"link"}