{"product_id":"ending-medical-reversal-improving-outcomes-saving-lives-9781421429045","title":"Ending Medical Reversal: Improving Outcomes, Saving Lives","description":"\u003cp\u003e\u003cb\u003eWhy medicine adopts ineffective or harmful medical practices only to abandon them--sometimes too late.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMedications such as Vioxx and procedures such as vertebroplasty for back pain are among the medical \"advances\" that turned out to be dangerous or useless. What Dr. Vinayak K. Prasad and Dr. Adam S. Cifu call medical reversal happens when doctors start using a medication, procedure, or diagnostic tool without a robust evidence base--and then stop using it when it is found not to help, or even to harm, patients.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eEnding Medical Reversal\u003c\/i\u003e, Drs. Prasad and Cifu narrate fascinating stories from every corner of medicine to explore why medical reversals occur, how they are harmful, and what can be done to avoid them. They explore the difference between medical innovations that improve care and those that only appear to be promising. They also outline a comprehensive plan to reform medical education, research funding and protocols, and the process for approving new drugs that will ensure that more of what gets done in doctors' offices and hospitals is truly effective.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eVinayak K. Prasad, MD, MPH, \u003c\/b\u003eis a practicing hematologist-oncologist and internal medicine physician. He is an associate professor of medicine and public health at Oregon Health \u0026amp; Science University. \u003cb\u003eAdam S. Cifu, MD, \u003c\/b\u003e is a professor of medicine at the University of Chicago. He is a practicing general internist, medical educator, and the coauthor of \u003ci\u003eSymptom to Diagnosis: An Evidence-Based Guide\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":50415186805010,"sku":"9781421429045","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bf6b813d-384d-460d-a217-3124cd1e2081.jpg?v=1729395929","url":"https:\/\/surprise-castle.myshopify.com\/products\/ending-medical-reversal-improving-outcomes-saving-lives-9781421429045","provider":"Surprise Castle","version":"1.0","type":"link"}