{"product_id":"eight-words-that-changed-the-world-a-modern-history-of-the-election-slogan-9781785909047","title":"Eight Words That Changed the World: A Modern History of the Election Slogan","description":"Have you ever wondered what the most powerful words in history are?\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe right political slogan, used at the right time by the right party, can have profound consequences on people's lives. And yet this aspect of political campaigning has been comprehensively overlooked. Thousands of books about politics, marketing and election campaigns are published every year, but none has focused specifically on the election slogan - until now.\u003c\/p\u003e\u003cp\u003eDrawing on a database of more than 20,000 slogans, this groundbreaking book uncovers the remarkable fact that just eight 'hit' words have been central to the successful outcome of most major elections. From Franklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's 'A Better Life for All', these potent words have spanned continents and ideologies, toppled governments, ended conflicts, inspired sweeping societal transformations and been echoed by democratic and authoritarian regimes alike.\u003c\/p\u003e\u003cp\u003eThrough exclusive interviews, campaign insights and voter psychology, \u003cem\u003eEight\u003c\/em\u003e \u003cem\u003eWords That Changed the World \u003c\/em\u003ereveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. More than just a study of political messaging, this is a guide for anyone seeking to understand the power of language in changing the world.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eChris Bruni-Lowe is an internationally recognised authority on polling, campaigns and communications. He has directed election campaigns across five continents for politicians and political parties on the left and right, advising several heads of government on messaging, strategy and campaign slogans. He also counsels global CEOs on leveraging data and insights to refine their communications strategies. His polling and research have been featured in over fifty global publications, including \u003cem\u003eForbes\u003c\/em\u003e, the \u003cem\u003eNew York Times\u003c\/em\u003e, Bloomberg, \u003cem\u003eNewsweek \u003c\/em\u003eand the \u003cem\u003eFinancial Times\u003c\/em\u003e.\u003cbr\u003e","brand":"Biteback Publishing","offers":[{"title":"Default Title","offer_id":51998182244626,"sku":"9781785909047","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7cfa8ff4-2313-48a6-bf2f-a994a5b6ee3a.jpg?v=1770142554","url":"https:\/\/surprise-castle.myshopify.com\/products\/eight-words-that-changed-the-world-a-modern-history-of-the-election-slogan-9781785909047","provider":"Surprise Castle","version":"1.0","type":"link"}