{"product_id":"early-warning-using-competitive-intelligence-to-anticipate-market-shifts-control-risk-and-create-powerful-strategies-9780814432068","title":"Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies","description":"\u003cp\u003e\u003cstrong\u003eWith strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSurprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.\u003c\/p\u003e\u003cp\u003eSuch systems let organizations manage risk more effectively and prevent \"industry dissonance\" -- when market realities outpace corporate strategies. \u003cem\u003eEarly Warning\u003c\/em\u003e reveals how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChange strategy to meet new realities\u003c\/li\u003e\n\u003cli\u003eLearn from the mistakes of others via the book's eye-opening stories\u003c\/li\u003e\n\u003cli\u003eAvoid common tactics like benchmarking and using consultants, which may do more harm than good\u003c\/li\u003e\n\u003cli\u003eTell executives what they need to know -- not what they want to hear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Ben GILAD (Kfar Saba, Israel) is president of the Fuld-Gilad-Herring Academy of Competitive Intelligence. He has trained the majority of CI managers at Fortune 500 companies. He has been interviewed by \"The New York Times, BusinessWeek, The Wall Street Journal,\" and others.\u003cbr\u003e\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50328766120210,"sku":"9780814432068","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4593f4cd-7c1f-4d1c-9404-35329f041a8f.jpg?v=1727751304","url":"https:\/\/surprise-castle.myshopify.com\/products\/early-warning-using-competitive-intelligence-to-anticipate-market-shifts-control-risk-and-create-powerful-strategies-9780814432068","provider":"Surprise Castle","version":"1.0","type":"link"}