{"product_id":"e-commerce-growth-strategy-a-brand-driven-approach-to-attract-shoppers-build-community-and-retain-customers-9781398607989","title":"E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers","description":"\u003cp\u003e\u003cb\u003eIncrease visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by an experienced e-commerce growth advisor and operator, \u003cb\u003e \u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. \u003cb\u003e\u003ci\u003eE-commerce Growth Strategy\u003c\/i\u003e\u003c\/b\u003e is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKunle Campbell\u003c\/b\u003e is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated \u003ci\u003e2X eCommerce Podcast\u003c\/i\u003e, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, \u003ci\u003eNew York Times\u003c\/i\u003e, and \u003ci\u003eThe International Herald Tribune\u003c\/i\u003e. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50453211906322,"sku":"9781398607989","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_335aefa8-d979-473b-9df6-8765c0cd40bd.jpg?v=1729839347","url":"https:\/\/surprise-castle.myshopify.com\/products\/e-commerce-growth-strategy-a-brand-driven-approach-to-attract-shoppers-build-community-and-retain-customers-9781398607989","provider":"Surprise Castle","version":"1.0","type":"link"}