{"product_id":"dynamics-of-international-advertising-theoretical-and-practical-perspectives-9781433127595","title":"Dynamics of International Advertising: Theoretical and Practical Perspectives","description":"\u003cp\u003eThis is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBarbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the \u003cem\u003eJournal of Advertising\u003c\/em\u003e, \u003cem\u003eInternational Journal of Advertising\u003c\/em\u003e, and \u003cem\u003eInternational Marketing Review\u003c\/em\u003e. She is the author of \u003cem\u003eCommunicating with the Multicultural Consumer: Theoretical and Practical Perspectives\u003c\/em\u003e (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of \u003cem\u003eAdvertising and Societies: Global Issues\u003c\/em\u003e (Peter Lang, second edition, 2010).\u003c\/p\u003e\u003cbr\u003e","brand":"Peter Lang Inc., International Academic Publi","offers":[{"title":"Default Title","offer_id":50465755136274,"sku":"9781433127595","price":86.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_97213839-ae49-4088-a1bc-ba07c5a21edb.jpg?v=1730113787","url":"https:\/\/surprise-castle.myshopify.com\/products\/dynamics-of-international-advertising-theoretical-and-practical-perspectives-9781433127595","provider":"Surprise Castle","version":"1.0","type":"link"}