{"product_id":"duct-tape-marketing-revised-and-updated-the-worlds-most-practical-small-business-marketing-guide-9781595554659","title":"Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide","description":"\u003cp\u003e\u003cstrong\u003eIn his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. \u003cem\u003eDuct Tape Marketing\u003c\/em\u003e shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.\u003c\/p\u003e\u003cp\u003eTaking a strategic, systemic approach to marketing rather than being constantly won over to a \"marketing idea of the week\" helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eDuct Tape Marketing\u003c\/em\u003e, you will learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eturn your marketing efforts into a lead generation machine\u003c\/li\u003e\n\u003cli\u003ecreate long-term plans for your business's continual growth\u003c\/li\u003e\n\u003cli\u003eimplement marketing strategies that make your business thrive\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.\u003c\/p\u003e\u003cp\u003eLet's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eJantsch, John:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eJohn Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by \u003cem\u003eForbes\u003c\/em\u003e magazine as the best blog on small business and marketing.\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50656563364114,"sku":"9781595554659","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_da8669bd-420d-4d6a-bf11-06a3dbca7a72.jpg?v=1733389347","url":"https:\/\/surprise-castle.myshopify.com\/products\/duct-tape-marketing-revised-and-updated-the-worlds-most-practical-small-business-marketing-guide-9781595554659","provider":"Surprise Castle","version":"1.0","type":"link"}