{"product_id":"dual-transformation-how-to-reposition-todays-business-while-creating-the-future-9781633692480","title":"Dual Transformation: How to Reposition Today's Business While Creating the Future","description":"\u003cb\u003eGame-changing disruptions will likely unfold on your watch. Be ready.\u003c\/b\u003e\u003cbr\u003e In \u003ci\u003eDual Transformation\u003c\/i\u003e, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. \u003ci\u003eDual Transformation\u003c\/i\u003e shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. \u003cbr\u003e That moment starts with the core dual transformation framework: \u003cbr\u003e \u003cul\u003e \u003cli\u003e \u003cb\u003eTransformation A: \u003c\/b\u003e Repositioning today's business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eTransformation B: \u003c\/b\u003e Creating a new growth engine, such as how Amazon became the world's largest provider of cloud computing services.\u003c\/li\u003e \u003cli\u003e \u003cb\u003eCapabilities link: \u003c\/b\u003e Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the \"sucking sound of the core.\" \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. \u003cbr\u003e Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert's firsthand experience transforming his own media and publishing company, \u003ci\u003eDual Transformation\u003c\/i\u003e will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eScott D. Anthony\u003c\/b\u003e is the Managing Partner of Innosight, the innovation and growth consulting firm. He is the author of several books, including \u003ci\u003eThe Little Black Book of Innovation\u003c\/i\u003e and \u003ci\u003eThe First Mile: A Launch Manual for Getting Great Ideas into the Market\u003c\/i\u003e. \u003cb\u003eClark G. Gilbert\u003c\/b\u003e is the president of Brigham Young University-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media. \u003cb\u003eMark W. Johnson\u003c\/b\u003e is a cofounder and Senior Partner at Innosight.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50528304726290,"sku":"9781633692480","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c6dce5bf-6e39-429b-beb1-ae3257847770.jpg?v=1731321675","url":"https:\/\/surprise-castle.myshopify.com\/products\/dual-transformation-how-to-reposition-todays-business-while-creating-the-future-9781633692480","provider":"Surprise Castle","version":"1.0","type":"link"}