{"product_id":"drag-as-marketplace-contemporary-cultures-identities-and-business-9781529237443","title":"Drag as Marketplace: Contemporary Cultures, Identities and Business","description":"\u003cp\u003eToday drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. \u003c\/p\u003e\u003cp\u003e Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. \u003c\/p\u003e\u003cp\u003e Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.\u003c\/p\u003e\u003cbr\u003e","brand":"Bristol University Press","offers":[{"title":"Default Title","offer_id":50910957961490,"sku":"9781529237443","price":133.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f7a1aa22-2623-4e95-8378-353677ae85e0.jpg?v=1738721264","url":"https:\/\/surprise-castle.myshopify.com\/products\/drag-as-marketplace-contemporary-cultures-identities-and-business-9781529237443","provider":"Surprise Castle","version":"1.0","type":"link"}