{"product_id":"doing-visual-analysis-from-theory-to-practice-9781473972995","title":"Doing Visual Analysis: From Theory to Practice","description":"\u003cp\u003eVisual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoing Visual Analysis: From Theory to Practice \u003c\/strong\u003eprovides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides examples of how and where certain tools can be used in a project or dissertation\u003c\/li\u003e \u003cli\u003eDiscusses the type of research questions best suited to different tools and methods\u003c\/li\u003e \u003cli\u003eShows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eDoing Visual Analysis \u003c\/strong\u003eis an essential companion for students and researchers of visual data across the social sciences. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMachin, David:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eDavid Machin\u003c\/b\u003e is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal \u003ci\u003eSocial Semiotics\u003c\/i\u003e and has written five other books, including \u003ci\u003eIntroduction to Multimodal Analysis\u003c\/i\u003e (Hodder, 2007), and \u003ci\u003eNews Production\u003c\/i\u003e (Routledge, 2006), as well as co-editing the \u003ci\u003eMedia Audiences\u003c\/i\u003e major work with Barrie Gunter.","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":50850669494546,"sku":"9781473972995","price":60.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_096aff15-43ca-4d2c-a3f4-04f3ac20ca9d.jpg?v=1737416846","url":"https:\/\/surprise-castle.myshopify.com\/products\/doing-visual-analysis-from-theory-to-practice-9781473972995","provider":"Surprise Castle","version":"1.0","type":"link"}