{"product_id":"doing-business-in-china-9781032147642","title":"Doing Business in China","description":"\u003cp\u003eExtensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.　\u003c\/p\u003e \u003cp\u003eBuilding on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eWhy foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this\u003c\/li\u003e \u003cli\u003eNew and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo\u003c\/li\u003e \u003cli\u003eAn in-depth focus on internet marketing in China\u003c\/li\u003e \u003cli\u003eChoosing business partners and negotiating\u003c\/li\u003e \u003cli\u003eDos and don'ts.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eUpdated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of \u003ci\u003eDoing Business in China \u003c\/i\u003ewill continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eGiles Chance\u003c\/strong\u003e is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of \u003cem\u003eChina and the Credit Crisis: the Emergence of a New World Order\u003c\/em\u003e (2010).\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50453519892754,"sku":"9781032147642","price":51.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3af028fe-64c8-4014-b510-cbd90bc3b835.jpg?v=1729850238","url":"https:\/\/surprise-castle.myshopify.com\/products\/doing-business-in-china-9781032147642","provider":"Surprise Castle","version":"1.0","type":"link"}