{"product_id":"do-you-sincerely-want-to-be-rich-the-full-story-of-bernard-cornfeld-and-i-o-s","title":"Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.O.S.","description":"In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: \"Do you sincerely want to be rich?\" In this eye-opening yet entertaining book, an award-winning \"Insight\" team of the London \u003ci\u003eSunday Times\u003c\/i\u003e examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCHARLES RAW\u003c\/b\u003e \u003cb\u003ewas\u003c\/b\u003e financial editor of \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e (London) when this book was written. \u003cb\u003eBRUCE PAGE\u003c\/b\u003e, then executive features editor at \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e, was coauthor of two other bestselling \"Insight\" books. \u003cb\u003eGODFREY HODGSON\u003c\/b\u003e was a Washington correspondent for \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eObserver\u003c\/i\u003e (London), where for two years he wrote the financial column \"Mammon,\" and was foreign features editor of \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eSunday Times\u003c\/i\u003e. He also coauthored, with Page, \u003ci\u003eAmerican Melodrama: The Presidential Campaign of 1968.\u003c\/i\u003e\u003cbr\u003e","brand":"Crown Publishing Group (NY)","offers":[{"title":"Default Title","offer_id":50413014221074,"sku":"9780767920063","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_84c0150b-38cb-4c19-ba6b-a165dac50dac.jpg?v=1729339697","url":"https:\/\/surprise-castle.myshopify.com\/products\/do-you-sincerely-want-to-be-rich-the-full-story-of-bernard-cornfeld-and-i-o-s","provider":"Surprise Castle","version":"1.0","type":"link"}