{"product_id":"do-disrupt-change-the-status-quo-or-become-it-9781907974342","title":"Do Disrupt: Change the Status Quo. or Become It.","description":"\u003cb\u003eThis book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDo Disrupt\u003c\/i\u003e is an interactive workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition... and then out-smart them. You'll also find out why you need a chat with your Nan and a tape measure. \u003cp\u003e\u003c\/p\u003eIf you're starting a new business or you're the rebel inside, it's not enough to shake things gently. It's about thinking big. Being innovative. Making a difference.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMark Shayler\u003c\/b\u003e runs Ape, an innovation and sustainability consultancy. He helps big companies think small and small companies think big. He has worked with Samsung, Coca-Cola, Unilever, and John Lewis, saving them shed-loads (technical term) of carbon and helping them develop new products and services. He is a keynote speaker and a founding partner of the DO Lectures. He is the author of \u003ci\u003eDo Present: How to give a talk and be heard \u003c\/i\u003e(Do Books, 2020).\u003cbr\u003e","brand":"Do Book Co.","offers":[{"title":"Default Title","offer_id":50648329388306,"sku":"9781907974342","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0a8d3857-3c52-4f9c-9059-a8a2b9ab93cf.jpg?v=1733239816","url":"https:\/\/surprise-castle.myshopify.com\/products\/do-disrupt-change-the-status-quo-or-become-it-9781907974342","provider":"Surprise Castle","version":"1.0","type":"link"}