{"product_id":"disciplined-entrepreneurship-24-steps-to-a-successful-startup-expanded-updated-9781394222513","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Expanded \u0026 Updated","description":"\u003cp\u003e\u003cb\u003eAn expanded \u0026amp; updated version of the award winning \u0026amp; bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDisciplined Entrepreneurship Expanded and Updated \u003c\/i\u003estarts by combining the timeless and insightful principles of \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e with the practical tools found in the \u003ci\u003eDisciplined Entrepreneurship Workbook\u003c\/i\u003e into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential--but not linear--integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe number-one process reason that new ventures fail\u003c\/li\u003e \u003cli\u003eEntrepreneurship is not an art, but rather a craft that can be learned\u003c\/li\u003e \u003cli\u003eHow the best idea or product is no assurance at all that you will win--there is much more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003ePerfect for aspiring founders and entrepreneurs within existing organizations, \u003ci\u003eDisciplined Entrepreneurship Expanded \u0026amp; Updated\u003c\/i\u003e is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \u003cb\u003eBILL AULET \u003c\/b\u003eis the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over $100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50598569738514,"sku":"9781394222513","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_224f0537-7b62-42e2-a2ed-5d639c335dff.jpg?v=1732187371","url":"https:\/\/surprise-castle.myshopify.com\/products\/disciplined-entrepreneurship-24-steps-to-a-successful-startup-expanded-updated-9781394222513","provider":"Surprise Castle","version":"1.0","type":"link"}