{"product_id":"disciplined-entrepreneurship-24-steps-to-a-successful-startup-9781118692288","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup","description":"\u003cp\u003e\u003cb\u003e24 Steps to Success \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. \u003c\/p\u003e \u003cp\u003eYou will learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy the \"F\" word - focus - is crucial to a startup's success\u003c\/li\u003e \u003cli\u003eCommon obstacles that entrepreneurs face - and how to overcome them\u003c\/li\u003e \u003cli\u003eHow to use innovation to stand out in the crowd - it's not just about technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a first-time or repeat entrepreneur, \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e gives you the tools you need to improve your odds of making a product people want.\u003c\/p\u003e \u003cp\u003eAuthor Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e \u003cp\u003eFor more please visit http: \/\/disciplinedentrepreneurship.com\/\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBILL AULET\u003c\/b\u003e is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50630394872082,"sku":"9781118692288","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1009a92c-f406-4dd1-bb25-d19c7dd53a54.jpg?v=1732750752","url":"https:\/\/surprise-castle.myshopify.com\/products\/disciplined-entrepreneurship-24-steps-to-a-successful-startup-9781118692288","provider":"Surprise Castle","version":"1.0","type":"link"}