{"product_id":"digital-transformation-payday-navigate-the-hype-lower-the-risks-increase-return-on-investments-9781119894179","title":"Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments","description":"\u003cp\u003e\u003cb\u003eThe Data-Driven Guide for your Digital Transformation Payday\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDigital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments\u003c\/i\u003e, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a \u003ci\u003eFinancial Times\u003c\/i\u003e\/\u003ci\u003eForbes\u003c\/i\u003e\/\u003ci\u003eBloomberg Businessweek\u003c\/i\u003e Top-Five European business school, delivers a provocative, new perspective on digital business transformation--using research to get beyond the hype and uncover its real financial payback.\u003c\/p\u003e \u003cp\u003eHave you ever asked yourself: \"Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?\" If so, this book is for you.\u003c\/p\u003e \u003cp\u003eYou'll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You'll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm's digital transformation, and establish new ways of thinking in terms of value impacts--and how to measure them--right from the start.\u003c\/p\u003e \u003cp\u003eThe book also includes: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment\u003c\/li\u003e \u003cli\u003eEmpirical data to help you understand your company's odds of navigating your chosen digital transformation initiatives with financial payback\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eAn indispensable resource for business leaders, \u003ci\u003eDigital Transformation Payday\u003c\/i\u003e will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTIM BOTTKE \u003c\/b\u003eis a Senior Strategy Partner at Deloitte and Associate Professor of Digital Transformation at the SDA Bocconi School of Management in Milan, Italy. He has over twenty-two years of experience advising executives in more than twenty countries on technology and sustainable transformation.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50388842053906,"sku":"9781119894179","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ba7ca690-3af7-42c2-bab8-937273a148d4.jpg?v=1728909902","url":"https:\/\/surprise-castle.myshopify.com\/products\/digital-transformation-payday-navigate-the-hype-lower-the-risks-increase-return-on-investments-9781119894179","provider":"Surprise Castle","version":"1.0","type":"link"}