{"product_id":"digital-marketing-strategy-and-tactics-2-ed-9781732987098","title":"Digital Marketing: Strategy and Tactics - 2 ed","description":"\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic \u003c\/p\u003e\u003cp\u003ethinker - who might guide the vision in their organization requiring an understanding all of \u003c\/p\u003e\u003cp\u003ethe options available as well as how to evaluate them; and the tactical perspective, for the \u003c\/p\u003e\u003cp\u003eroll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch \u003c\/p\u003e\u003cp\u003ecampaigns themselves.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach chapter is designed to present frameworks for thinking broadly and structurally about\u003c\/p\u003e\u003cp\u003ethe channel being discussed, but with many examples and exercises to bring the practical\u003c\/p\u003e\u003cp\u003edeployment of digital marketing into a real-world focus.\u003c\/p\u003e\u003cbr\u003e","brand":"Wessex, Inc.","offers":[{"title":"Default Title","offer_id":50529055932690,"sku":"9781732987098","price":103.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_24796cb8-8fbf-402f-bd60-f9e7a1a9673c.jpg?v=1731339357","url":"https:\/\/surprise-castle.myshopify.com\/products\/digital-marketing-strategy-and-tactics-2-ed-9781732987098","provider":"Surprise Castle","version":"1.0","type":"link"}