{"product_id":"digital-marketing-for-dummies-9781119660484","title":"Digital Marketing for Dummies","description":"\u003cp\u003e\u003cb\u003eGet digital with your brand today \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Marketing for Dummies\u003c\/i\u003e has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving \u003c\/p\u003e \u003cp\u003eYou'll learn how to identify the digital markets and media that work best for \u003ci\u003eyour\u003c\/i\u003e business--no wasting your time or money  Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process \u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn targeted digital strategies for increasing brand awareness\u003c\/li\u003e \u003cli\u003eDetermine the best-fit online markets for your unique brand\u003c\/li\u003e \u003cli\u003eAccess downloadable tools to put ideas into action\u003c\/li\u003e \u003cli\u003eMeet your business goals with proven digital tactics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDigital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRyan Deiss\u003c\/b\u003e is founder and CEO of Idea Incubator and creator of Traffic \u0026amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. \u003cb\u003eRuss Henneberry\u003c\/b\u003e is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50493489709330,"sku":"9781119660484","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_160ad804-7bfc-48ed-a169-c9fac848d0b4.jpg?v=1730649526","url":"https:\/\/surprise-castle.myshopify.com\/products\/digital-marketing-for-dummies-9781119660484","provider":"Surprise Castle","version":"1.0","type":"link"}