{"product_id":"digital-marketing-for-businesses-in-easy-steps-9781840788631","title":"Digital Marketing for Businesses in Easy Steps","description":"\u003cp\u003eNowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDigital marketing for businesses in easy steps\u003c\/strong\u003e guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cli\u003eThe fundamentals of digital marketing.\u003c\/li\u003e\u003cbr\u003e\u003cli\u003eGetting more from your website and getting your \"digital house in order\". \u003c\/li\u003e\u003cbr\u003e\u003cli\u003eThe social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. \u003c\/li\u003e\u003cbr\u003e\u003cli\u003eThe art of blogging to get customer loyalty. \u003c\/li\u003e\u003cbr\u003e\u003cli\u003eHow to create and launch a powerful Content Marketing Strategy. \u003c\/li\u003e\u003cbr\u003e\u003cli\u003eHow to use Search Engine Marketing to ensure customers find you and buy from you. \u003c\/li\u003e\u003cbr\u003e\u003cli\u003eHow to measure and optimize the effectiveness of your digital marketing. \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e Get started with your digital marketing strategy now with \u003cstrong\u003eDigital marketing for businesses in easy steps\u003c\/strong\u003e, and use the new technology to reap the rewards for your business! \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eSmith, Jon:\u003c\/i\u003e\u003c\/b\u003e - Jon Smith is a digital strategist and writer. Currently Chief Marketing Officer for Autocab, he was part of the launch team for Amazon.co.uk and Kitbag.com and served as Vice President Marketing at Whisbi. Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over twenty years. He's launched, run and sold his own online businesses and has written extensively about website marketing and best-practice. Jon is the best-selling author of fifteen books including Start an Online Business in easy steps, Get Into Bed With Google, Google Adwords That Work and Dominate Your Market With Twitter.","brand":"In Easy Steps","offers":[{"title":"Default Title","offer_id":50493184540946,"sku":"9781840788631","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ef18eb59-5ea3-4793-9cf9-c3455e60ef01.jpg?v=1730634401","url":"https:\/\/surprise-castle.myshopify.com\/products\/digital-marketing-for-businesses-in-easy-steps-9781840788631","provider":"Surprise Castle","version":"1.0","type":"link"}