{"product_id":"digital-immersive-art-in-china-rejuvenation-and-cultural-presence-9781839993039","title":"Digital Immersive Art in China: Rejuvenation and Cultural Presence","description":"China has been stereotypically perceived as a place of backwardness. However, the 21st century has been a transitional period for China to express its cultural power. This book explores how digital technology, in particular virtual reality (VR) and augmented reality (AR), is playing a role in China's rejuvenation, especially in relation to cultural displays, performances and art exhibitions.\u003cbr\u003e It examines how audiences, both in China and globally, respond to Digital China through digital immersive art. Drawing on the author's anthropological research and empirical studies on stakeholders and audience reception, this book provides a comprehensive understanding of transformative power of digital technology and its impact on cultural experience in contemporary China.\u003cbr\u003e The 'reform of the cultural system' over the past two decades in China has fostered a techno-cultural imaginary mixed with the celebration of Chinese civilisation and advanced by digital technology and entrepreneurs. Such a hybrid imaginary influences how people view and consume digital immersive art. Much digital immersive art within China is thus viewed within the framework of modernisation, as the case studies in this book will show. Outside China, however, the dominant narrative of techno-orientalism prevails, constructing a different image of Digital China, a technocratic state.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eXinyang Zhao earned his PhD in media, culture and creative arts from Curtin University. He currently works as a postdoctoral fellow at the School of Humanities, Tongji University in Shanghai.\u003cbr\u003e","brand":"Anthem Press","offers":[{"title":"Default Title","offer_id":50916269031698,"sku":"9781839993039","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8c6b8f8c-9e73-4f1c-98a2-e5bd7a19a09a.jpg?v=1738846340","url":"https:\/\/surprise-castle.myshopify.com\/products\/digital-immersive-art-in-china-rejuvenation-and-cultural-presence-9781839993039","provider":"Surprise Castle","version":"1.0","type":"link"}