{"product_id":"differentiate-or-die-9780470223390","title":"Differentiate or Die","description":"A newly revised and expanded edition of the revolutionary business classic, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJACK TROUT\u003c\/b\u003e is President of Trout \u0026amp; Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic \u003ci\u003ePositioning\u003c\/i\u003e, among many other titles.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSTEVE RIVKIN\u003c\/b\u003e is founder of Rivkin \u0026amp; Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50726428770578,"sku":"9780470223390","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8e16edd9-6493-4184-b841-8eb3db2eba40.jpg?v=1734869192","url":"https:\/\/surprise-castle.myshopify.com\/products\/differentiate-or-die-9780470223390","provider":"Surprise Castle","version":"1.0","type":"link"}