{"product_id":"dian-hansons-the-history-of-mens-magazines-vol-2-from-post-war-to-1959-9783836592352","title":"Dian Hanson's: The History of Men's Magazines. Vol. 2: From Post-War to 1959","description":"\u003cp\u003eWWII was devastating to Europe, but the U.S. emerged with a robust economy. People who were encouraged to save every cent for the war effort now spent freely, including on magazines. The U.S. quickly came to dominate the men's magazine market.\u003cbr\u003e \u003cbr\u003e \u003cem\u003e\u003cstrong\u003ePlayboy\u003c\/strong\u003e\u003c\/em\u003e, launched in December 1953, \u003cstrong\u003emade a huge impact on publishing\u003c\/strong\u003e, but it was not the only American men's magazine in the 1950s. The quirky burlesque titles \u003cem\u003eBeauty Parade\u003c\/em\u003e, \u003cem\u003eWink\u003c\/em\u003e, \u003cem\u003eTitter\u003c\/em\u003e and \u003cem\u003eEyeful\u003c\/em\u003e, featuring Bettie Page and covers by artist Peter Driben, inspired a spate of competing titles. Much loved WWII pin-ups, often of aspiring starlets, led to \"news and nudes\" titles with \u003cstrong\u003ecover girls Marilyn Monroe and Jayne Mansfield\u003c\/strong\u003e, and to more lurid titles like \u003cem\u003eShock\u003c\/em\u003e, blending burlesque and celebrity scandal. In New York City a clandestine fetishist magazine industry, bankrolled by the mob, emerged, first with John Willie's \u003cem\u003eBizarre\u003c\/em\u003e, then Lenny Burtman's female dominant \u003cem\u003eExotique\u003c\/em\u003e.\u003cbr\u003e \u003cbr\u003e Argentina, with a strong European influence, produced sophisticated \u003cem\u003eVea\u003c\/em\u003e (Watch), while England, suffering paper shortages, produced little magazines with big buxom models, charting a path it would maintain through the 1960s.\u003cbr\u003e \u003cbr\u003e Then came \u003cem\u003ePlayboy\u003c\/em\u003e. Eschewing the strippers, Hugh Hefner offered up \u003cstrong\u003e\"the girl next door,\"\u003c\/strong\u003e eroticized innocence, and espoused consumerism as the route to sexual success. This combination made \u003cem\u003ePlayboy\u003c\/em\u003e \u003cstrong\u003ethe most successful men's magazine in history\u003c\/strong\u003e, shaping international publishing for decades.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eVolume 2\u003c\/strong\u003e in this series contains \u003cstrong\u003eover 650 magazine covers and photos\u003c\/strong\u003e from the U.S., Mexico, Argentina and England, plus informative essays.\u003c\/p\u003e\u003cbr\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":50509007028498,"sku":"9783836592352","price":50.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_237cc379-e925-4dad-91ca-5d0f9438c3e1.jpg?v=1730885310","url":"https:\/\/surprise-castle.myshopify.com\/products\/dian-hansons-the-history-of-mens-magazines-vol-2-from-post-war-to-1959-9783836592352","provider":"Surprise Castle","version":"1.0","type":"link"}