{"product_id":"designing-experiences-9780231191685","title":"Designing Experiences","description":"\u003cp\u003eIn an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJ. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. \u003ci\u003eDesigning Experiences\u003c\/i\u003e features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDesigning Experiences\u003c\/i\u003e features a foreword by B. Joseph Pine II.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eJ. Robert Rossman is professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. He is coauthor of \u003ci\u003eRecreation Programming: Designing and Staging Leisure Experiences\u003c\/i\u003e (eighth edition, 2019). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMathew D. Duerden is associate professor in the department of experience design and management at the Marriott School of Business at Brigham Young University. \u003cp\u003e\u003c\/p\u003eB. Joseph Pine II is cofounder of Strategic Horizons and author of \u003ci\u003eThe Experience Economy\u003c\/i\u003e (updated edition, 2011) and \u003ci\u003eInfinite Possibility: Creating Customer Value on the Digital Frontier\u003c\/i\u003e (2011), among other works.\u003cbr\u003e","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":50674759008530,"sku":"9780231191685","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f7bf4eea-09f8-4a33-a92a-edf9a3beb05c.jpg?v=1733864778","url":"https:\/\/surprise-castle.myshopify.com\/products\/designing-experiences-9780231191685","provider":"Surprise Castle","version":"1.0","type":"link"}