{"product_id":"designing-brand-identity-a-comprehensive-guide-to-the-world-of-brands-and-branding-9781119984818","title":"Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding","description":"\u003cp\u003e\u003cb\u003eRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIt's harder than ever to be the brand of choice--in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. \u003c\/p\u003e\u003cp\u003eThe sixth edition of \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. \u003c\/p\u003e\u003cp\u003eOrganized into three sections--brand fundamentals, process basics, and case studies--this revised edition includes: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eOver 100 branding subjects, checklists, tools, and diagrams\u003c\/li\u003e \u003cli\u003eMore than 50 all-new case studies that describe goals, process, strategy, solutions, and results\u003c\/li\u003e \u003cli\u003eNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketing\u003c\/li\u003e \u003cli\u003eAdditional examples of the best\/most important branding and design work of the past few years\u003c\/li\u003e \u003cli\u003eOver 700 illustrations of brand touchpoints\u003c\/li\u003e \u003cli\u003eMore than 400 quotes from branding experts, CEOs, and design gurus\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're the project manager for your company's rebrand or you need to educate your staff or students about brand fundamentals, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the quintessential resource. From research to brand strategy, design execution to launch and governance, \u003ci\u003eDesigning Brand identity\u003c\/i\u003e is a compendium of tools for branding success and best practices for inspiration.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlina Wheeler\u003c\/b\u003e is a branding consultant who engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences at every touchpoint. Her best-selling book, \u003ci\u003eDesigning Brand Identity, \u003c\/i\u003e published in 11 languages, was the first book to deconstruct the branding process into a universal, five-phase methodology. She is a past Board member of AIGA and a member of the advisory council for The Dictionary of Brand. She speaks frequently to executives, practitioners, and students around the world. She is also the co-author of \u003ci\u003eBrand Atlas: Branding Intelligence Made Visible\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRob Meyerson\u003c\/b\u003e is principal and founder of Heirloom, an independent brand strategy and identity firm. His specialties include naming, brand strategy, brand architecture, and messaging, and past clients include Adobe, John Deere, Disney, and Hewlett Packard Enterprise. Prior to Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand, Southeast Asia. Rob is the author of \u003ci\u003eBrand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service\u003c\/i\u003e and has published articles about brand strategy and naming in \u003ci\u003eHarvard Business Review, Business Insider, The Guardian, TechCrunch, \u003c\/i\u003e and \u003ci\u003eEntrepreneur\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50608352198930,"sku":"9781119984818","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_47a6793c-0977-436b-a612-b853996cb32b.jpg?v=1732320181","url":"https:\/\/surprise-castle.myshopify.com\/products\/designing-brand-identity-a-comprehensive-guide-to-the-world-of-brands-and-branding-9781119984818","provider":"Surprise Castle","version":"1.0","type":"link"}