{"product_id":"design-thinking-for-strategic-innovation-9781118620120","title":"Design Thinking for Strategic Innovation","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIDRIS MOOTEE\u003c\/b\u003e is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of \u003ci\u003e60-Minute Brand Strategist\u003c\/i\u003e, also published by Wiley.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50507920572690,"sku":"9781118620120","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_53fdc2ee-8b5e-42c1-9fa1-7f213f6fecc2.jpg?v=1730870236","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-thinking-for-strategic-innovation-9781118620120","provider":"Surprise Castle","version":"1.0","type":"link"}