{"product_id":"design-thinking-for-dummies-9781119593928","title":"Design Thinking for Dummies","description":"\u003cp\u003e\u003cb\u003eInnovate your business by incorporating design thinking \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrganizations that can innovate have an advantage over competitors who stick to old processes, models, and products\u003ci\u003e. Design Thinking For Dummies\u003c\/i\u003e walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process. \u003c\/p\u003e \u003cp\u003eThe book covers the crucial and central topics in design thinking, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAdopting a design thinking mindset \u003c\/li\u003e \u003cli\u003eBuilding creative environments \u003c\/li\u003e \u003cli\u003eFacilitating design thinking workshops \u003c\/li\u003e \u003cli\u003eWorking through the design thinking cycle \u003c\/li\u003e \u003cli\u003eImplementing your solutions \u003c\/li\u003e \u003cli\u003eAnd many more \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDesign Thinking For Dummies\u003c\/i\u003e is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eProf. Dr. Christian Müller- Roterberg\u003c\/b\u003e is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of \u003ci\u003eHandbook of Design Thinking\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50524288909586,"sku":"9781119593928","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_301a5f1b-69c6-4da8-b50a-afa8885b717d.jpg?v=1731176106","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-thinking-for-dummies-9781119593928","provider":"Surprise Castle","version":"1.0","type":"link"}