{"product_id":"design-thinking-for-business-growth-how-to-design-and-scale-business-models-and-business-ecosystems-9781119815150","title":"Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems","description":"\u003cp\u003e\u003cb\u003eReinvigorate your innovation approach with business ecosystems\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDesign Thinking for Business Growth\u003c\/i\u003e delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFleshed out case studies and examples of companies with successful business ecosystem initiatives\u003c\/li\u003e \u003cli\u003eA mindset for business growth, including the use of \"design lenses\" and the exploitation of momentum and speed to facilitate innovation\u003c\/li\u003e \u003cli\u003ePractical exercises to better understand and implement the ideas discussed in the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for founders, managers, and executives in industries of all types, \u003ci\u003eDesign Thinking for Business Growth\u003c\/i\u003e also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.\u003c\/p\u003e \u003cp\u003eWith a topical view of the design paradigm, \u003ci\u003eDesign Thinking for Business Growth\u003c\/i\u003e complements the international bestsellers \u003ci\u003eThe Design Thinking Playbook\u003c\/i\u003e and \u003ci\u003eThe Design Thinking Toolbox\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eIf you are ready to apply a new design thinking mindset for remarkable business growth, \u003ci\u003eDesign Thinking for Business Growth\u003c\/i\u003e is your ultimate tool for success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAuthor\u003cb\u003e Michael Lewrick\u003c\/b\u003e has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick \u0026amp; Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50485273919762,"sku":"9781119815150","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5f3d3c62-b992-469e-a678-6719518f5594.jpg?v=1730401390","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-thinking-for-business-growth-how-to-design-and-scale-business-models-and-business-ecosystems-9781119815150","provider":"Surprise Castle","version":"1.0","type":"link"}