{"product_id":"design-research-mastery-how-to-lead-research-that-builds-buy-in-and-great-products-9789063699543","title":"Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products","description":"Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in. \u003cp\u003e\u003c\/p\u003e Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and communication of research inside an organization. Covering four core methods-in-depth interviews, observations, diary studies, and workshops-Fortier provides the tools (including templates and checklists) to navigate stakeholder dynamics, manage logistics, and present findings with impact. \u003cp\u003e\u003c\/p\u003e This book goes beyond methodology, emphasizing the importance of synthesis and design storytelling, helping researchers craft compelling reports that shape decision-making. Complete with real-world anecdotes, it will help practitioners overcome organizational resistance, build trust, and turn insights into real action, demonstrating the tangible value of design research. \u003cp\u003e\u003c\/p\u003e With AI automating execution-heavy roles, the future belongs to those who can think critically, synthesize complex ideas, and influence stakeholders. Whether you're a UX researcher, designer, or product manager, Design Research Mastery will help you bridge the gap between research and business-and make your work indispensable.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSara Fortier is a seasoned UX and service design leader with over 14 years of experience in design strategy, research, and digital transformation. As the CEO and Founder of Outwitly Inc., she has built a business known for its innovative staffing model and high client impact. A former Design Director in Silicon Valley, she has led projects for Fortune 100 companies, improving efficiency and user experience. Sara is also a dedicated educator, having taught UX and service design at Carleton University. Her expertise spans government, healthcare, education, and SaaS, making her a sought-after voice in design research and UX strategy.\u003cbr\u003e","brand":"Bis Publishers","offers":[{"title":"Default Title","offer_id":52196560666898,"sku":"9789063699543","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3e1ea6e6-bed9-4c42-918a-f742e2427866.jpg?v=1776154522","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-research-mastery-how-to-lead-research-that-builds-buy-in-and-great-products-9789063699543","provider":"Surprise Castle","version":"1.0","type":"link"}