{"product_id":"design-for-impact-your-guide-to-designing-effective-product-experiments-9781959029373","title":"Design for Impact: Your Guide to Designing Effective Product Experiments","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eDesign for Impact\u003c\/i\u003e\u003c\/b\u003e is a down-to-earth A\/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, \u003cb\u003eErin Weigel\u003c\/b\u003e gives you practical tips and tools to design better experiments at scale. She does this with self-deprecating humor that will leave you smiling--if not laughing aloud. As a bonus, The Good Experimental Design toolkit presents everything you learn into step-by-step process for you to use each day.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003e Who Should Read This Book? \u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIf you're a curious person working in tech who wants to deliver impactful work, you should read this book. If you're a business leader looking to help your team make better decisions, you should read this book. If you want to level-up your approach to experimentation, you should read this book. In short, everyone--from CEOs to marketers, engineers, product people, through to designers and content folks--should read this book.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eTakeaways\u003c\/b\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eLearn a fun, balanced approach to digital product experimentation to get your whole team testing customer-centric ideas.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eStop making changes and start making improvements with the Conversion Design process.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Follow the Good Experimental Design toolkit so that you and your entire team design for impact together.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eClear up confusion around A\/B testing with helpful tools and practical advice.\u003c\/li\u003e \u003cbr\u003e\u003cli\u003eLook for loads of actionable tips for effective product experimentation to give your team insight into the big picture.\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eMake the complex math behind why experimentation works easy and understandable.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"Two Waves Books","offers":[{"title":"Default Title","offer_id":50648713265426,"sku":"9781959029373","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_71fb2df7-1afe-4955-aad9-f540aef43acc.jpg?v=1733247626","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-for-impact-your-guide-to-designing-effective-product-experiments-9781959029373","provider":"Surprise Castle","version":"1.0","type":"link"}