{"product_id":"design-for-how-people-think-using-brain-science-to-build-better-products-9781491985458","title":"Design for How People Think: Using Brain Science to Build Better Products","description":"\u003ch2\u003eDesign for How People Think: Using Brain Science to Build Better Products\u003c\/h2\u003e\n\n\u003cp\u003eUser experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.\u003c\/p\u003e\n\n\u003cp\u003eCorporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct \"contextual interviews\" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Learn\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLearn about the \"six minds\" of user experience and how each contributes to the perception of a singular experience\u003c\/li\u003e\n\u003cli\u003eFind out how your team--without any specialized training in psychology--can uncover critical insights about your customers' conscious and unconscious processes\u003c\/li\u003e\n\u003cli\u003eLearn how to immediately apply what you've learned to improve your products and services\u003c\/li\u003e\n\u003cli\u003eExplore practical examples of how the Fortune 100 used this system to build highly successful experiences\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePractical Cognitive Design Framework\u003c\/h2\u003e\n\u003cp\u003eThis book bridges the gap between cognitive psychology and practical design implementation. The six minds framework provides a systematic approach to understanding how different brain regions contribute to user perception and decision-making. Whether you're designing digital interfaces, physical products, or service experiences, this methodology helps you align your solutions with how people actually think and process information.\u003c\/p\u003e\n\n\u003ch2\u003eFor Teams Without Psychology Training\u003c\/h2\u003e\n\u003cp\u003eNo specialized background required. The contextual interview techniques presented can be conducted by any team member, making psychological insights accessible across your organization. Apply cognitive science principles immediately to improve existing products and inform new development.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\u003cp\u003eJohn Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design--the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":50680992858386,"sku":"9781491985458","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5ddf313d-0eea-4ecb-8879-92ba776f8cd1.jpg?v=1733947223","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-for-how-people-think-using-brain-science-to-build-better-products-9781491985458","provider":"Surprise Castle","version":"1.0","type":"link"}