{"product_id":"design-a-business-case-thinking-leading-and-managing-by-design-9781952538261","title":"Design: A Business Case: Thinking, Leading, and Managing by Design","description":"\u003cb\u003e\u003ci\u003eDesign: A Business Case\u003c\/i\u003e challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity\u003c\/b\u003e.\u003cp\u003eDesign thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.\u003c\/p\u003e\u003cp\u003e This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBrigitte Borja de Mozota\u003c\/b\u003e is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - \u003ci\u003eUsing Design to Build Brand Value and Corporate Innovation\u003c\/i\u003e. Currently, a consultant as well as professor and supervisor of MBA \"managing by design\" theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.\u003cbr\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":50520011768082,"sku":"9781952538261","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_49fbf3cf-9156-42cb-b7b1-57b47e5255c5.jpg?v=1731074371","url":"https:\/\/surprise-castle.myshopify.com\/products\/design-a-business-case-thinking-leading-and-managing-by-design-9781952538261","provider":"Surprise Castle","version":"1.0","type":"link"}