{"product_id":"decoding-the-metaverse-expand-your-business-using-web3-9781398609044","title":"Decoding the Metaverse: Expand Your Business Using Web3","description":"\u003cp\u003e\u003cb\u003eDiscover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003e\u003cb\u003eDecoding the Metaverse\u003c\/b\u003e\u003c\/i\u003e, Creative Cloud strategist and Web3 expert \u003cb\u003eChris Duffey \u003c\/b\u003eestablishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. \u003cp\u003e\u003c\/p\u003eThe book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. \u003cb\u003e\u003ci\u003eDecoding the Metaverse\u003c\/i\u003e\u003c\/b\u003e ends with guiding principles about the ethical ramifications of immersive experiences and digital governance. \u003cp\u003e\u003c\/p\u003eThroughout \u003cb\u003e\u003ci\u003eDecoding the Metaverse\u003c\/i\u003e\u003c\/b\u003e, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChris Duffey\u003c\/b\u003e spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in \u003ci\u003eThe Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post \u003c\/i\u003eand \u003ci\u003eBusiness Insider\u003c\/i\u003e. He has been recognized as one of \"the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing\" by \u003ci\u003eBusiness Insider\u003c\/i\u003e, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of \u003cb\u003e\u003ci\u003eSuperhuman Innovation\u003c\/i\u003e\u003c\/b\u003e, also published by Kogan Page.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50727109263634,"sku":"9781398609044","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6b1f684d-257f-4721-9fd2-5481cf78dba9.jpg?v=1734892457","url":"https:\/\/surprise-castle.myshopify.com\/products\/decoding-the-metaverse-expand-your-business-using-web3-9781398609044","provider":"Surprise Castle","version":"1.0","type":"link"}