{"product_id":"dead-wrong-diagnosing-and-treating-healthcares-misinformation-illness-9781394359882","title":"Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness","description":"\u003cp\u003e\u003cb\u003eSave lives and improve public health by countering misinformation\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eDead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness\u003c\/i\u003e, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you'll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories. \u003c\/p\u003e \u003cp\u003eIn this revised edition you'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow misinformation threatens organizational revenues, reputation, and patient health\u003c\/li\u003e \u003cli\u003eHow to leverage existing systems to combat misinformation while meeting quality measures and boosting patient acquisition\u003c\/li\u003e \u003cli\u003eHow to implement strategies for systemic change through new quality measures, research initiatives, and elevating healthcare professionals as authoritative voices for truth\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBased on feedback from leading healthcare executives, the book provides clearer frameworks for connecting anti-misinformation efforts to revenue generation and cost savings, offering practical pathways for healthcare leaders to protect both patient welfare and organizational sustainability in an era where scientific truth and institutional trust face unprecedented challenges.\u003c\/p\u003e \u003cp\u003ePerfect for clinicians, public health leaders, health-tech leaders, and health marketers, \u003ci\u003eDead Wrong\u003c\/i\u003e will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \u003cb\u003eGEETA NAYYAR, MD, MBA\u003c\/b\u003e, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT\u0026amp;T. She has been featured on CNN, CBS, and ABC. \u003c\/p\u003e\u003cp\u003e \u003cb\u003eTOM CASTLES AND JACK MURTHA \u003c\/b\u003eare the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51705012945170,"sku":"9781394359882","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_511d100d-231c-4d63-bcb1-8f25c425f8ba.jpg?v=1762336637","url":"https:\/\/surprise-castle.myshopify.com\/products\/dead-wrong-diagnosing-and-treating-healthcares-misinformation-illness-9781394359882","provider":"Surprise Castle","version":"1.0","type":"link"}