{"product_id":"day-of-the-dead-in-the-usa-second-edition-the-migration-and-transformation-of-a-cultural-phenomenon-9781978821637","title":"Day of the Dead in the Usa, Second Edition: The Migration and Transformation of a Cultural Phenomenon","description":"Honoring relatives by tending graves, building altars, and cooking festive meals has been a major tradition among Latin Americans for centuries. The tribute, \"El Día de los Muertos,\" has enjoyed renewed popularity since the 1970s when Latinx activists and artists in the United States began expanding \"Day of the Dead\" north of the border with celebrations of performance art, Aztec danza, art exhibits, and other public expressions. \u003cp\u003e\u003c\/p\u003eFocusing on the power of public ritual to serve as a communication medium, this revised and updated edition combines a mix of ethnography, historical research, oral history, and critical cultural analysis to explore the manifold and unexpected transformations that occur when the tradition is embraced by the mainstream. A testament to the complex role of media and commercial forces in constructions of ethnic identity, \u003ci\u003eDay of the Dead\u003c\/i\u003e\u003ci\u003e in the USA\u003c\/i\u003e provides insight into the power of art and ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals. \u003cp\u003e\u003c\/p\u003eToday Chicano-style Day of the Dead events take place in all fifty states. This revised edition provides new information about: \u003cul\u003e\n\u003cli\u003eThe increase in events across the US, incorporating media coverage and financial aspects, \u003c\/li\u003e\n\u003cli\u003eRecent political movements expressed in contemporary Day of the Dead celebrations, including #BlackLivesMatter and #MeToo\u003c\/li\u003e\n\u003cli\u003eGreater media coverage and online presence of the celebration in blogs, websites, and streaming video\u003c\/li\u003e\n\u003cli\u003eDía de los Muertos themes and iconography in video games and films \u003c\/li\u003e\n\u003cli\u003eThe proliferation of commercialized merchandise such as home goods, apparel, face paints and jewelry at mainstream big box and web retailers, as well as the widespread proliferation of calavera-themed decorations and costumes for Halloween\u003c\/li\u003e\n\u003cli\u003e24 new full color illustrations\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eREGINA MARCHI is a professor in the Department of Journalism and Media Studies at Rutgers University--New Brunswick in New Jersey. She co-authored, with Lynn Schofield Clark, \u003ci\u003eYoung People and the Future of News\u003c\/i\u003e, which won the 2018 Nancy Baym top book award from the Association of Internet Researchers and the 2018 James W. Carey Media Research Award. \u003cbr\u003e\u003cbr\u003e","brand":"Rutgers University Press","offers":[{"title":"Default Title","offer_id":50496718405906,"sku":"9781978821637","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0c3b418f-e7a8-4f7e-af7d-8e111f6dfb8c.jpg?v=1730700393","url":"https:\/\/surprise-castle.myshopify.com\/products\/day-of-the-dead-in-the-usa-second-edition-the-migration-and-transformation-of-a-cultural-phenomenon-9781978821637","provider":"Surprise Castle","version":"1.0","type":"link"}