{"product_id":"david-rowland-40-4-chair","title":"David Rowland: 40\/4 Chair","description":"\u003cp\u003e\u003cb\u003eThe first monograph on the work of the designer of the iconic 40\/4 chair\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe American industrial designer and inventor David Rowland is best known for his signature 40\/4 chair. Released in 1964, it is so named because it is possible to stack forty chairs in just four feet - an unprecedented achievement that established an entirely new category of versatile seating.\u003c\/p\u003e\u003cp\u003eRowland's wife Erwin and writer Laura Schenone reveal the inspiring story of how he brought his ground-breaking design to market. Initially, it was rejected by all the major furniture brands, including Herman Miller and Knoll, but Rowland persevered, and ultimately, the 40\/4 chair became one of the most successful chairs ever produced, winning numerous accolades and selling over 8 million by the early 21st century. Today it is found in the permanent collections of museums worldwide, and gracing public and private spaces of every type - from cathedrals to cultural centres, corporate and municipal buildings, to places of worship, schools, healthcare, hospitality and homes.\u003c\/p\u003e\u003cp\u003eThis fascinating biography of David Rowland and his 40\/4 chair, featuring more than 250 photographs and documents (many never seen before), tells the compelling story of his design practice and a singular chair, whose design, through the determination of its designer, became the commercially successful and influential classic that it is. The first monograph on American designer, \u003ci\u003eDavid Rowland: 40\/4 Chair\u003c\/i\u003e, is published to mark the 60th anniversary of this timeless design and includes the wide range of Rowland's work before and after the development of his masterpiece.\u003c\/p\u003e\u003cp\u003eDavid Rowland was a pioneering Mid-Century designer. Born in 1924 in Hollywood, California, he studied at the Cranbrook Academy of Art in Michigan. His elegant, perfectly engineered 40\/4 chair is one of the most significant and masterful designs of the 20th century.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eErwin Rowland\u003c\/b\u003e is a crafts designer and was married to David Rowland from 1971 until his death in 2010.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLaura Schenone\u003c\/b\u003e is a writer, editor, journalist, and James Beard Award winner.\u003c\/p\u003e\u003cbr\u003e","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":50542852931858,"sku":"9781838668129","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f33c59a1-482f-4bcc-8eca-73a5876459c8.jpg?v=1731496894","url":"https:\/\/surprise-castle.myshopify.com\/products\/david-rowland-40-4-chair","provider":"Surprise Castle","version":"1.0","type":"link"}