{"product_id":"data-science-for-marketing-analytics-second-edition-a-practical-guide-to-forming-a-killer-marketing-strategy-through-data-analysis-with-python-9781800560475","title":"Data Science for Marketing Analytics - Second Edition: A practical guide to forming a killer marketing strategy through data analysis with Python","description":"\u003cp\u003e\u003cstrong\u003eTurbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse data analytics and machine learning in a sales and marketing context\u003c\/li\u003e\n\u003cli\u003eGain insights from data to make better business decisions\u003c\/li\u003e\n\u003cli\u003eBuild your experience and confidence with realistic hands-on practice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUnleash the power of data to reach your marketing goals with this practical guide to data science for business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat You Will Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLoad, clean, and explore sales and marketing data using pandas\u003c\/li\u003e\n\u003cli\u003eForm and test hypotheses using real data sets and analytics tools\u003c\/li\u003e\n\u003cli\u003eVisualize patterns in customer behavior using Matplotlib\u003c\/li\u003e\n\u003cli\u003eUse advanced machine learning models like random forest and SVM\u003c\/li\u003e\n\u003cli\u003eUse various unsupervised learning algorithms for customer segmentation\u003c\/li\u003e\n\u003cli\u003eUse supervised learning techniques for sales prediction\u003c\/li\u003e\n\u003cli\u003eEvaluate and compare different models to get the best outcomes\u003c\/li\u003e\n\u003cli\u003eOptimize models with hyperparameter tuning and SMOTE\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBasic prior knowledge of Python and experience working with data will help you access this book more easily.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBaig, Mirza Rahim:\u003c\/i\u003e\u003c\/b\u003e - \"Mirza Rahim Baig is an avid problem solver who uses deep learning and artificial intelligence to solve complex business problems. He has more than a decade of experience in creating value from data, harnessing the power of the latest in machine learning and AI with proficiency in using unstructured and structured data across areas like marketing, customer experience, catalog, supply chain, and other eCommerce sub-domains. Rahim is also a teacher - designing, creating, teaching data science for various learning platforms. He loves making the complex easy to understand. He is also the co-author of The Deep Learning Workshop, a hands-on guide to start your deep learning journey and build your own next-generation deep learning models.\"\u003cb\u003e\u003ci\u003eGovindan, Gururajan:\u003c\/i\u003e\u003c\/b\u003e - Gururajan Govindan is a data scientist, intrapreneur, and trainer with more than seven years of experience working across domains such as finance and insurance. He is also an author of The Data Analysis Workshop, a book focusing on data analytics. He is well known for his expertise in data-driven decision-making and machine learning with Python.\u003cb\u003e\u003ci\u003eShrimali, Vishwesh Ravi:\u003c\/i\u003e\u003c\/b\u003e - \"Vishwesh Ravi Shrimali graduated from BITS Pilani, where he studied mechanical engineering. He has a keen interest in programming and AI and has applied that interest in mechanical engineering projects. He has also written multiple blogs on OpenCV, deep learning, and computer vision. When he is not writing blogs or working on projects, he likes to go on long walks or play his acoustic guitar. He is also an author of Computer Vision Workshop, a book focusing on OpenCV and its applications in real-world scenarios; as well as, Machine Learning for OpenCV (2nd edition) - which introduces how to use OpenCV for machine learning applications.\"\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":50450429739282,"sku":"9781800560475","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8724e2a8-015c-4e57-a425-e69b04d3f1ed.jpg?v=1729755583","url":"https:\/\/surprise-castle.myshopify.com\/products\/data-science-for-marketing-analytics-second-edition-a-practical-guide-to-forming-a-killer-marketing-strategy-through-data-analysis-with-python-9781800560475","provider":"Surprise Castle","version":"1.0","type":"link"}