{"product_id":"customers-for-life-how-to-turn-that-one-time-buyer-into-a-lifetime-customer-9780385504454","title":"Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer","description":"\u003cb\u003eIn this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking \"Ten Commandments of Customer Service\" apply to today's world.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDrawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original \u003ci\u003eCustomers for Life\u003c\/i\u003e. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. \u003cp\u003e\u003c\/p\u003e Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His \"Ten Commandants\" provide the essential guidelines, including: \u003cp\u003e\u003c\/p\u003e - Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. \u003cp\u003e\u003c\/p\u003e - No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them? \u003cp\u003e\u003c\/p\u003e - Measure everything: Telling your employees to do their best won't work if you don't know how they can improve.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCarl Sewell\u003c\/b\u003e is the owner of one of the largest car dealerships in the United States, with more than one billion dollars in sales. He lives in Dallas, Texas, and speaks regularly to prominent executives and top corporations nationwide. \u003cb\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003ePaul B. Brown, a long-time contributor to \u003ci\u003eThe New York Times\u003c\/i\u003e and a former writer and editor for \u003ci\u003eBusiness Week\u003c\/i\u003e, \u003ci\u003eFinancial World\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, and \u003ci\u003eInc.\u003c\/i\u003e, is a bestselling author who has collaborated on numerous business classics including \u003ci\u003eCustomers for Life\u003c\/i\u003e and \u003ci\u003eYour Marketing Sucks\u003c\/i\u003e. He lives in Duxbury, Massachusetts.\u003cbr\u003e","brand":"Crown Publishing Group (NY)","offers":[{"title":"Default Title","offer_id":50605946863890,"sku":"9780385504454","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d6e724d0-d7d5-4a27-8624-96837d60723a.jpg?v=1732285832","url":"https:\/\/surprise-castle.myshopify.com\/products\/customers-for-life-how-to-turn-that-one-time-buyer-into-a-lifetime-customer-9780385504454","provider":"Surprise Castle","version":"1.0","type":"link"}