{"product_id":"customer-relationship-management-9780071379540","title":"Customer Relationship Management","description":"\u003cp\u003e\u003cb\u003eThis reader-friendly series is must read for all levels of managers\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.\u003c\/p\u003e\u003cp\u003eAs customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. \u003ci\u003eCustomer Relationship Management\u003c\/i\u003e supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eKristin L. Anderson\u003c\/b\u003e (Minneapolis, MN) is a customer service consultant. \u003cb\u003eCarol J. Kerr\u003c\/b\u003e (Austin, TX) is a learning solutions consultant with Motorola.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318034075922,"sku":"9780071379540","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9541ccf1-7875-4ddd-bb7f-e9520d26413c.jpg?v=1727546072","url":"https:\/\/surprise-castle.myshopify.com\/products\/customer-relationship-management-9780071379540","provider":"Surprise Castle","version":"1.0","type":"link"}