{"product_id":"customer-obsessed-a-whole-company-approach-to-delivering-exceptional-customer-experiences-9781119326038","title":"Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences","description":"\u003cb\u003eOptimize the customer experience via the cloud to gain a powerful competitive advantage\u003c\/b\u003e \u003cp\u003e\u003ci\u003eCustomer Obsessed \u003c\/i\u003elooks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud.\u003c\/p\u003e \u003cp\u003eWhat kind of advantage is \u003ci\u003eyour\u003c\/i\u003e company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the keys to competitive advantage in the digital era\u003c\/li\u003e \u003cli\u003eGain insight into each element that affects customer experience\u003c\/li\u003e \u003cli\u003eHarness the power of the cloud to achieve customer success\u003c\/li\u003e \u003cli\u003eFollow a prescriptive framework for optimizing customer experience\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWe are in the golden age of IT innovation, but the majority of companies haven't even \u003ci\u003eadopted\u003c\/i\u003e cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. \u003ci\u003eCustomer Obsessed\u003c\/i\u003e gives you the guidance you need to achieve sustainable success in today's digital world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eERIC BERRIDGE\u003c\/b\u003e is the CEO of Bluewolf, an IBM Company, the leading global consulting agency for the cloud. As CEO, he drives the strategic direction of the firm, working with his executives and their teams to deliver extraordinary customer moments. He has more than 20 years of experience working with clients to improve business processes through enterprise technology solutions. He is a coauthor of \u003ci\u003eIterate or Die.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50670614937874,"sku":"9781119326038","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7cf842c1-36c1-4f05-8ce9-9d69dfd2972b.jpg?v=1733785326","url":"https:\/\/surprise-castle.myshopify.com\/products\/customer-obsessed-a-whole-company-approach-to-delivering-exceptional-customer-experiences-9781119326038","provider":"Surprise Castle","version":"1.0","type":"link"}