{"product_id":"customer-experience-cx-engineering-in-aerospace-and-defense-delivering-winning-value-propositions-in-a-new-game-landscape-9781665754903","title":"Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape","description":"\u003cp\u003eThe authors contend that new business capture teams operating in the aerospace-defense sector which adopt their \"Best Practices, Outside-In, Customer-Centric\" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.\u003cbr\u003e","brand":"Archway Publishing","offers":[{"title":"Default Title","offer_id":50407900545298,"sku":"9781665754903","price":46.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/surprise-castle.myshopify.com\/products\/customer-experience-cx-engineering-in-aerospace-and-defense-delivering-winning-value-propositions-in-a-new-game-landscape-9781665754903","provider":"Surprise Castle","version":"1.0","type":"link"}