{"product_id":"customer-communities-engage-and-retain-customers-to-build-the-future-of-your-business-9781394172115","title":"Customer Communities: Engage and Retain Customers to Build the Future of Your Business","description":"\u003cp\u003e\u003cb\u003eMake community building your ultimate business growth strategy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eCustomer Communities: Engage and Retain Customers to Build the Future of Your Business\u003c\/i\u003e, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. \u003c\/p\u003e\u003cp\u003eThe authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStrategies for creating a cross functional customer engagement team\u003c\/li\u003e \u003cli\u003eTechniques for building community in places that \u003ci\u003earen't\u003c\/i\u003e the web or on social media\u003c\/li\u003e \u003cli\u003eWays to bring your organization's culture and values into your community with a human-first alignment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. \u003ci\u003eCustomer Communities\u003c\/i\u003e will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNICK MEHTA\u003c\/b\u003e is CEO of Gainsight, a leading customer success company, and the bestselling co-author of \u003ci\u003eCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eROBIN VAN LIESHOUT\u003c\/b\u003e is CEO and Founder of inSided, a leading community software company.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50390385688850,"sku":"9781394172115","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_23501f77-156c-49df-a027-7af12f94ab9d.jpg?v=1728946237","url":"https:\/\/surprise-castle.myshopify.com\/products\/customer-communities-engage-and-retain-customers-to-build-the-future-of-your-business-9781394172115","provider":"Surprise Castle","version":"1.0","type":"link"}