{"product_id":"customer-360-how-data-ai-and-trust-change-everything-9781394273614","title":"Customer 360: How Data, Ai, and Trust Change Everything","description":"\u003cp\u003e\u003cb\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust - \u003cb\u003eand get your organization ready for AI agents like Agentforce\u003c\/b\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e \u003cp\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\u003c\/li\u003e \u003cli\u003eGetting ready to use exciting emerging technologies like AI agents and autonomous AI\u003c\/li\u003e \u003cli\u003eOrganizing data around customers, prospects, and accounts--even if that data comes from many different sources in different formats\u003c\/li\u003e \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better\u003c\/li\u003e \u003cli\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner\u003c\/li\u003e \u003cli\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e is an essential read to understand and connect technology, people, processes, and strategy--truly the future of customer engagement--and leave competitors wondering what just happened.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMARTIN KIHN\u003c\/b\u003e is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he was a leading Gartner analyst covering marketing technology and analytics and a VP at Digitas. He is the author of five books including \u003ci\u003eCustomer Data Platforms\u003c\/i\u003e with Chris -O'Hara and \u003ci\u003eHouse of Lies\u003c\/i\u003e. His articles have appeared in \u003ci\u003eForbes\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eAdExchanger\u003c\/i\u003e, \u003ci\u003eGQ\u003c\/i\u003e, \u003ci\u003eNew York\u003c\/i\u003e, and others. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eANDREA CHEN LIN\u003c\/b\u003e a Vice President of Corporate Strategy at Salesforce, leads next generation growth and competitive positioning including data, AI, analytics, automation and integration. Prior to Salesforce, Andrea was the founder and CEO of Pareto Strategy, Inc. a boutique firm, where she served as an advisor or as interim CEO\/GM of several companies from VC funded startups to Global 1000 companies.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50919500972306,"sku":"9781394273614","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ff5ea3d3-ee62-415e-baf5-aa80e28c33e5.jpg?v=1738896747","url":"https:\/\/surprise-castle.myshopify.com\/products\/customer-360-how-data-ai-and-trust-change-everything-9781394273614","provider":"Surprise Castle","version":"1.0","type":"link"}