{"product_id":"culture-built-my-brand-the-secret-to-winning-more-customers-through-company-culture-9781637551417","title":"Culture Built My Brand: The Secret to Winning More Customers Through Company Culture","description":"\u003cp\u003eUnleash the power of your culture.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003ePropel your brand forward.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eToo many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn't have to be your organization's reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers--by tapping into the greatest driver of brand success: \u003cstrong\u003eyour internal company culture.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eMark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in \u003cem\u003eCulture Built My Brand\u003c\/em\u003e, your road map to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMiller, Mark:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cstrong\u003eMark Miller\u003c\/strong\u003e leads brand strategy and marketing transformation at Historic Agency, a brand strategy shop helping purpose-driven organizations build brands that matter through culture, marketing, and design. Mark has led nearly 100 rebrands. \u003cem\u003eCulture Built My Brand\u003c\/em\u003e documents his extensive experience and his belief that culture is the foundation of every successful brand.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eVaughn, Ted:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cstrong\u003eTed Vaughn\u003c\/strong\u003e leads client transformation at Historic and specializes in executive leadership, brand development, and strategic clarity. He has served over 100 for-profit and nonprofit brands. His passion is to serve executive leaders by helping them align everything they do to build their brand from the inside out. \u003cem\u003eCulture Built My Brand\u003c\/em\u003e is Ted's playbook for equipping leaders to be agents of cultural change in their organization.\u003c\/p\u003e","brand":"Amplify Publishing","offers":[{"title":"Default Title","offer_id":51424392085778,"sku":"9781637551417","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3c614e43-c4d5-4615-9e1d-7cec468ffce6.jpg?v=1751373679","url":"https:\/\/surprise-castle.myshopify.com\/products\/culture-built-my-brand-the-secret-to-winning-more-customers-through-company-culture-9781637551417","provider":"Surprise Castle","version":"1.0","type":"link"}