{"product_id":"cultural-dna-the-psychology-of-globalization-9781118928912","title":"Cultural DNA: The Psychology of Globalization","description":"\u003cp\u003e\u003cb\u003eDevelop deeper cultural intelligence to thrive in a globalized world.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCultural DNA\u003c\/i\u003e is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world.\u003c\/p\u003e \u003cp\u003ePresenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader.\u003c\/p\u003e \u003cp\u003eThe book addresses questions such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat are the challenges for leaders from different regions as they move into onto the global stage?\u003c\/li\u003e \u003cli\u003eWhy are Americans so positive?\u003c\/li\u003e \u003cli\u003eWhy is China a world leader in manufacturing and India in IT?\u003c\/li\u003e \u003cli\u003eWhy do overseas firms struggle in the U.S. market place?\u003c\/li\u003e \u003cli\u003eWhat are the emotional forces driving current events in the Middle East?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world's distinct societies.\u003c\/p\u003e \u003cp\u003e Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions' cultural DNA influences: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIts economic and political institutions.\u003c\/li\u003e \u003cli\u003ePeople's underlying consumer psychology.\u003c\/li\u003e \u003cli\u003eThe soft skills needed to lead in that environment.\u003c\/li\u003e \u003cli\u003eHow to best release people's potential.\u003c\/li\u003e \u003cli\u003eThe issues that need to be managed to anticipate and solve problems before they arise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery now and again a new book comes along, that is a must read: Malcolm Gladwell's \u003ci\u003eTipping Point\u003c\/i\u003e or a Seth Godin's \u003ci\u003eTribes\u003c\/i\u003e. \u003ci\u003eCultural DNA\u003c\/i\u003e by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eGURNEK BAINS \u003c\/b\u003e is the co-founder and Chairman of Young Samuel Chambers (YSC), a premier global business psychology consultancy, with 19 offices around the globe, including four in the US, two in Latin America, eight in Asia Pac and the Middle East, two in Africa, and three in Europe. At YSC, Bains works at the most senior levels in international business, coaching CEOs and helping companies create the organizational culture to drive their long-term success. He has a doctorate in psychology from Oxford University. He is also author of \u003ci\u003eMeaning, Inc.: The Blueprint for Business Success in the 21st Century.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50414763213074,"sku":"9781118928912","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c6bca4a5-9fe8-4d52-bf40-1de943b420f6.jpg?v=1729382537","url":"https:\/\/surprise-castle.myshopify.com\/products\/cultural-dna-the-psychology-of-globalization-9781118928912","provider":"Surprise Castle","version":"1.0","type":"link"}