{"product_id":"crystallizing-public-opinion-the-classic-work-that-shaped-the-modern-field-of-public-relations-and-propaganda-9781667306599","title":"Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda","description":"\u003cp\u003e\u003cstrong\u003eThe Original Blueprint for Modern Propaganda\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFirst published in 1923, \u003cem\u003eCrystallizing Public Opinion\u003c\/em\u003e by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside this classic you'll discover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow public opinion is formed-and manipulated\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe psychological tools used by corporations and governments\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe early foundations of advertising, propaganda, and branding\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStill taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.\u003c\/p\u003e\u003cbr\u003e","brand":"Antiquarius","offers":[{"title":"Default Title","offer_id":52033977352466,"sku":"9781667306599","price":8.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c26fc44d-f938-4748-8308-8d23c4af1edc.jpg?v=1770983174","url":"https:\/\/surprise-castle.myshopify.com\/products\/crystallizing-public-opinion-the-classic-work-that-shaped-the-modern-field-of-public-relations-and-propaganda-9781667306599","provider":"Surprise Castle","version":"1.0","type":"link"}