{"product_id":"crucial-influence-third-edition-leadership-skills-to-create-lasting-behavior-change-9781265051198","title":"Crucial Influence, Third Edition: Leadership Skills to Create Lasting Behavior Change","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe New York Times\u003c\/i\u003e bestselling guide to leading positive change in any organization―updated with critical new insights, research, and case studies\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe world-renowned leadership experts that brought us the leadership classic \u003ci\u003eCrucial Conversations\u003c\/i\u003e have fully updated their bestselling \u003ci\u003eCrucial Influence\u003c\/i\u003e (originally published as \u003ci\u003eInfluencer\u003c\/i\u003e). In these pages, they reveal that fewer than one in eight behavior change efforts is successful--and most produce nothing more than wasted resources and organization-wide cynicism.\u003c\/p\u003e\u003cp\u003eThe solution to this challenge isn't easy, but it is simple. It's all about the strategic application of influence--systematic and intentional actions aimed at helping people improve results by changing their behavior--a practice most leaders have yet to fully understand and embrace.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCrucial Influence\u003c\/i\u003e walks you through the process of identifying the personal, social, and structural levers that influence both motivation and ability, then engaging these levers for directed behavior change.\u003c\/p\u003e\u003cp\u003e\"At the end of the day, leadership is intentional influence,\" the authors write. \"If behavior isn't changing, you aren't leading.\" Whatever you're seeking to change through effective leadership--from making virtual workforces work to tackling a social issue--influence, not authority, is what will get you there. You'll learn to view leadership through the new lens of influence as you apply the lessons from this book to everyday challenges.\u003c\/p\u003e\u003cp\u003eNew to this edition: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUpdated stories and examples using the Crucial Influence model\u003c\/li\u003e\n\u003cli\u003eThe authors' latest research on behavior change\u003c\/li\u003e\n\u003cli\u003ePractical applications for everyday leadership challenges\u003c\/li\u003e\n\u003cli\u003eNew case studies and business examples\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50673960845586,"sku":"9781265051198","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dcad488a-55b4-4217-8e97-df759e6400bf.jpg?v=1733849326","url":"https:\/\/surprise-castle.myshopify.com\/products\/crucial-influence-third-edition-leadership-skills-to-create-lasting-behavior-change-9781265051198","provider":"Surprise Castle","version":"1.0","type":"link"}